Getting people to attend an event, join your group, or contribute to your favorite cause is actually a form of public speaking that looks “natural” and deceptively easy. The reality is that many of the people who are effective in persuading others to come to an event, become a member, or fork over money have usually received some kind of training.
Here are a few pointers to help you come across as inviting and influential, drawn from the world of public speaking, selling and fundraising, whether you’re doing an informal invite, trying to land a new member, or a more formal “ask:”
- Think about what’s in it for the person you’re approaching, not just for you and your organization. What are the primary benefits for them to do what you’re asking and how can you clearly and quickly convey them? Remember, they won’t care about what you’re talking about until you make your words relevant to their own interests and needs.
- Consider using either direct or indirect benefit words to support your request. Identify two or three from the lists below and weave them into your conversation. Some direct benefits include improvement, less work, money saved, problem solved, safety, satisfaction, comfort, convenience, enjoyment, less stress, increase odds of success, conquer fears, entertainment, and health. Indirect benefits you can cite are popularity, affection, appreciation, approval, belonging, friendship, prestige, promotion, recognition, and respect.
- Ask for help! I recommend that your nonprofit organization board of directors and other experienced leaders create action word models that newcomers can follow to increase the odds of success in their outreach efforts.
I invite you to share the benefit words and how you’ve used them, along with what you’ve found the most rewarding in your own community endeavors. Please include the name of your nonprofit organization. Send them to me at: firstname.lastname@example.org or tweet them @AnneMiami. In future blogs, I’ll post your shares to help spread the wealth of ideas and successes you’ve achieved, and in turn, help others obtain the results they’re seeking, too.
After more than a few harrowing moments on what I called a “river roller coaster ride,” what I realized in my first ever white water rafting afternoon was a reminder that when you prepare for the unknown, it does help you conquer fear.
How can you get ready for the unknown in leadership and communication?
Let’s take some cues from white water rafting for the first time.
- Make sure you’re dressed for the occasion or can quickly “suit up” as needed! While I thought I would be fine – I was wearing a bathing suit, shorts, boat shoes and a light jacket — overcast skies and intermittent hard raining spells prompted the Rolling Thunder Rafting Company to hand out insulated jackets to each of us, along with the standard red life vest. They turned out to be a real blessing, given the freezing waters! While many offices and conferences have relaxed dress codes these days, sloppy is still not universally accepted. I recommend you keep an ironed dress shirt or other professional-looking outfit in your office or even your car for those last-minute “call to action” times.
- Clarify the situation before jumping in to solve a problem! Before heading out into the river, the guide had my group try out rowing in unison, following his directions. He also told us it may be necessary for us to lean together to the right or left on his command, to help avoid the rocks. We practiced both moves a few times. A rapid response when he shouted an order was essential for everyone’s well-being and to prevent us from taking an unwanted dunk into the 59-degree water. When a conflict arises – your team or the conversation is headed towards the rocks – a natural tendency is to immediately respond with bold, in-your-face statements to counteract what’s happening. Other than in life-threatening situations, however, this approach usually doesn’t work. A good leader, instead, acknowledges the discord, the fear and anxiety that are present, and then guides the conversation into safer, more productive arenas. How do you approach a challenge in your workplace? Within your nonprofit organization?
You could say that my rafting journey with my dear sister, brother-in-law and cousin in the Nantahala Forest in Tennessee was a mirror of everyday life: A few blissful moments of peace, quiet and nature where we drifted along in bliss, followed by fast-flowing, potentially treacherous rocks for a few minutes that made us catch our breath more than once. Before reaching our final destination, we braved the most ferocious rocks and rhythms of the river. That’s the picture you see with me, on the right, with my mouth wide open, hanging on for dear life!
If you haven’t yet downloaded my new E-book, Get the Yes Start-Up Kit, I encourage you to click here and get yours free while this offer lasts! Also, my new E-course, Your Success Kit for Public Speaking, with the 240-page Workbook and nine videos is now available on our website for an introductory price. Now’s the time to get your presentations ready for the busy Fall season ahead! http://bit.ly/29uh6k0
“The squeaky wheel gets the grease.”
You may not appreciate being called “squeaky” as a speaker, but the adage points out that you get what you want by being heard. In a world increasingly filled with noise of all kinds—digital, traffic, industrial, music, and more—having your voice recognized above the din is increasingly difficult.
If you watched any of the election debates, or the countless political ads, you may have concluded that frank, open dialogue about important issues was secondary to accusations and attacks. Yet, candidates speak well before the cameras and also on stage to their live audiences definitely continue to hold an edge.
As clients I’ve worked with over the years and news stories consistently demonstrate, the power of the spoken word remains a major factor in today’s business and community endeavors.
Some people don’t believe it, but I was a shy teenager who was also curious. In high school, I started out playing clarinet in the band, and later found my true passion, writing for the school paper, the Nova Vue. Having to interview teachers and fellow students to write stories, as well as work with the other student journalists, helped bring me out of my shell.
To this day I don’t remember how I pulled it off, but at age seventeen, just after high school graduation in the summer before going off to college, I got an appointment with the managing editor of The Miami Herald. Larry Jinks was a kind man who patiently listened as I tried to convince him that the Herald needed a teen section. In hindsight, I see this was really my first ever formal presentation. Flush with my recent success as editor of my high school paper, I had come ready to persuade. What I showed Larry were two sample teen pages on which I pasted stories and the types of ads I thought would support such a section.
Well, Larry did not hire me but he did send me to the editor of a local, respected suburban newspaper group, The Coral Gables Times and The Guide, where I was brought on to create pages for teens, at twenty dollars a week, a twenty-hour a week commitment. The other 20 hours I spent at the Burger Castle, making shakes and French fries. That summer began a process of forcing me out of familiar behind-the-scene zones and into more face-to-face encounters with strangers than I had ever experienced before.
What can you commit to doing this summer to help you advance your own speaking expertise? To help you onto your path to success, I invite you to download a free copy of my new e-book, Get the ‘Yes’ Start-Up Kit for Convincing Presentations, a $6.95 value (limited time). And visit www.speakoutinc.com/shop for other easy-to-use self-help e-courses and e-books.
(This blog is excerpted from Public Speaking for the Genius, my book that is due out in September.)
While doing a particularly challenging underwater exercise, my swim aerobics instructor, Maria, suddenly shouted: “Don’t leave your body unattended!”
When you’re in the midst of a speech or a presentation, it’s easy to get lost in the moment, to figuratively lose connection with your body. You put all of your mental energy into conveying your ideas and trying to engage the audience.
What can happen if you’re not careful is that you start to look like a talking head instead of a total person. Think of the bobble dolls. Is that the impression you want to make?
Instead, if you follow Maria’s wise words about not leaving “your body unattended,” you can maintain more control over what your heart, hands, and mouth may actually be doing while you’re speaking.
What can you do to stay in charge of your own body? Consider the F-O-C-U-S acronym I have developed for speaker body care:
F – Find a friendly face right away in the audience or board room and selfishly bask in the vibes. Can’t find one? Conjure up the face of your Mother, best friend, or significant other and imagine that person is cheering you on.
O – Open up your lungs by remembering to breathe in with your stomach out and exhale bringing your stomach in, yoga style. Forgetting to breathe when we’re anxious is normal but not especially helpful when you’re a speaker! Your voice will sound breathless and uncertain.
C – Create value for those listening. You will feel better about your speaking experience when you know that you’re providing content that is meaningful and relevant. Don’t skimp on examples, success stories and other ways to help your audience get the most from sharing your expertise with them.
U – Urge participation! Plan specific places where you are asking for a show of hands or otherwise inviting people to stand and respond to your question. Or, build in places where attendees can interact with those near them about the topic you’re presenting. Remember, many people love to be a part of the show, and they’ll love you more when you help make that possible!
S – Smile inside and outside. Even if you don’t feel like smiling, the deliberate raising of the corners of your mouth will hasten a relaxed, good feeling. It’s not logical, but it works!
If you haven’t yet downloaded my new E-book, Get the Yes Start-Up Kit, I encourage you to click here and get yours free while this offer lasts! Also, my new E-course, Your Success Kit for Public Speaking, with the 240-page Workbook and nine videos is now available on our website for an introductory price. Now’s the time to get your presentations ready for the busy Fall season ahead!
News reports about the latest app craze – Pokémon Go – including a quote from two college girls saying that wanting to play the virtual game enticed them to leave their freshman dorm in search of new people – make me wonder: What will connecting through words look like in the future?
At the business level, a prospective client asking about developing team communication tells me a division of her company reports to a senior manager in a distant state – by phone or online viewing. The manager only visits in person once a month. Instead of flying people together for conferences and training, I’m seeing more and more enterprises trying to save costs with online meetings, even presenting awards this way!
To help you get the best possible outcome in your interactions with your team, clients and networking, here are a few techniques that I believe will prove timeless, whether you are virtual or in person.
- If you have not yet downloaded your free copy of my new e-book, “Get the Yes Start-Up Kit for Convincing Presentations,” please click here to get yours! https://www.speakoutinc.com/get-yes-start-kit/
- Use the C-L-E-A-R formula to optimize your conversation when conflict or discomfort seems to be obvious:
C – Call the person by name to personalized the interaction. This human touch can soften a harsh tone that may have come into the dialogue.
L – Listen without interruption. For many of us, this task is excruciating, because our urge to interrupt is strong! By allowing the other person to get everything off his or her chest means you’re assisting in clearing the air.
E – Empathize with whatever was said. Even if you don’t agree, say something like: “I can see you are upset/angry/disappointed with this situation.” Or, “I hear how frustrated you are with this situation.” Avoid the urge to start solving the problem without empathizing first because the purpose of this step is to establish rapport, vital to opening up the channels of communication.
A – Ask questions. Use the journalist 5W’s and H. What happened? Who is involved? When did this occur? Where was the action? Why do you think it’s going on this way? How do you think it can be resolved? How much time or how much money do you think it will take?
R – Review what you heard, recommend a solution if appropriate, repeat the process. Sometimes you need to continue and repeat the CLEAR formula because the emotions are too strong for a one-time trip to clarity. In other instances, your insight to a solution may be just what is needed. The key is to be as tuned in to what is being said – or not said – as possible.
Let me know how this formula works for your communication, whether virtual or face-to-face. And don’t forget to download your complimentary copy of “Get the Yes Start-Up Kit for Convincing Presentations” by clicking here: https://www.speakoutinc.com/get-yes-start-kit/ And get your pre-publication discount for my new book, Public Speaking for the Genius, by clicking here.
If you imagine your audience laying on beach towels under umbrellas on a glorious summer day, with your job to capture and keep everyone’s attention, it all starts to make sense, yes?
I’m talking about how challenging trying to connect and stay connected to a group of people can be when you’re the speaker. Over the years, I confess that “not connecting” has happened a few miserable times, despite my best preparation and practice. You sense the energy in the room is not right. More than a few people are fully engaged with their phones- and not you. You feel like a failure yet you’ve got to “go on with the show.”
What can you do?
Think of the image I gave you at the start of this blog – your audience members are each relaxing on a beach towel – and you are expected to engage and entertain them.
Here are two recommendations from my experiences:
1) Begin asking more questions that will inspire their participation and
desire to answer. Your mission is to stir them out of the beach-style zone
and into your conversation.
“What would you say has been the most challenging part of your work in this area?”
“Why do you think you encounter resistance when you try to do something new?”
“What kind of situations do you see as recurring problems and why?”
“When do you find is the best time to introduce new approaches or procedures?”
“Where have you had the most success in your endeavors so far?”
2) Plan an exercise or series of exercises that will require people to work in
small groups together.
- Invite small groups to problem-solve a particular issue or challenge, and then share their results with the entire audience.
- Initiate a “count off” with everybody getting a number from one to five. Then, re-assemble the group by number and give each a specific task to review and a time limit. A report back to the rest of the group follows, with feedback from all participants invited and encouraged.
If you haven’t yet viewed my recent presentation, “How to Avoid the Five Most Common Speaking Mistakes Leaders Make,” you can see it on YouTube by clicking here. Please let me know what you found helpful. I’m available this summer to give your group this presentation as well.
For a limited time, get your complimentary copy of one of my new E-books, Getting the ‘Yes’ Start-Up Kit, by clicking here. In exchange, I would appreciate your sending me a brief review of the book I can post on my website. (Send your review to email@example.com.) You can find the complete collection, including my new do-it-yourself E-course, Your Success Kit for Public Speaking, which includes nine videos and a 240-page step-by-step Workbook, at www.speakoutinc.com/shop.
Enjoy the season! It doesn’t last long enough in my view.
“Put the knife down.” That’s what I was advised after a tense conference call this week.
When it comes to putting together and delivering a good presentation or speech, to building our business, or to achieving a specific goal, we can be on the edge and not even realize it.
How do you know you’re acting in a way that may not be healthy or may be sending out energy in a way you don’t intend? How do you sort out what feels as if you need to step on the pedal versus backing off for a needed perspective, or more critically, the necessary air – to breathe – to make the right decisions?
The clues seem to come from close friends and family who see you hitting your head against the wall and not accepting the fact that there is another way to gain entry to the other side.
As I continue to heal from the loss of my dear husband, I am reminded of how we need to choose our paths considering both mind and heart. You may be facing some other kind of loss or disappointment that is interfering with your ability to rally yourself.
Regardless of what we’re facing, I believe it’s up to us to learn how to “let go of the knife” that drives us sometimes to keep attacking new challenges instead of embracing them. We need to find a way to heal ourselves, love ourselves and go forward.
When you are public speaking, you are out there, essentially naked with respect to shielding your emotions, until you acquire the skills to control both your words and your feelings.
With study, with practice and with commitment, of course, you do feel less vulnerable and more in control. That’s part of what I’ll be teaching you in my new 4-part Business Speaking E-Course: Go from Ordinary to Dynamic that starts next Wednesday, May 18th. You are welcomed to click this link to find out more and to register at our special rate. Click here.
For some people, it’s easy and natural to “name drop” in order to impress others, especially potential clients.
Not for me. And maybe not for you, either? I was trained since my teens as a journalist, to be neutral and nearly invisible, and never to insert myself into the story. But the world has changed – not only in journalism but in most industries.
For me, the transition from behind-the-scenes player to a more center stage position hasn’t been easy. I learned to be comfortable as a speaker and a communications trainer mainly because my focus was on helping other people to master these critical public speaking skills so they could advance in their company, nonprofit, profession or industry.
Along the way, I realized that sharing my own experiences – some disastrous, some hilarious – made me a better speaker and trainer. My mission for decades has been to eliminate boring speeches and ineffective presentations from our planet. To do that, I found it vital for credibility purposes to include some of my success stories with clients, along with cases that didn’t work out quite as well as expected. (You can read some of these episodes in my new book, Public Speaking for the Genius, to be released this summer!)
To help you become a more successful presenter, I invite you to attend my free webinars next week: Avoid These 5 Presentation Mistakes to Influence Your Audiences. You can choose Tuesday, May 3, 12 noon EDT or Thursday, May 5, 12 noon EDT. Please pass along the link to anyone you think might benefit, too.
(If you can’t attend, I encourage you to sign up anyway because the call will be recorded and you’ll get a copy.)
Here are a few questions for you to consider: How well are you promoting your own expertise? How are you regarded in your company or your industry? What opportunities are you missing because other “noisier” folks are promoting themselves better than you are? What can you do about it?
I look forward to welcoming you on the call next week! Don’t forget to register! As a bonus for participating, you’ll get a free copy of my E-book, Getting the ‘Yes’ Start-Up Kit.
He was my partner in life and in business. Every day I learned from him about living a more positive and appreciative life, even as his illness started limiting his physical and mental capabilities over the past 10 years.
It was with Eddie that I began networking many moons ago, at local chambers of commerce, Rotary, veterans groups (he was a proud Vietnam vet), and other organizations. We both learned to be speakers. Ed emerged from the world of sales, became a university adjunct professor, and I transformed myself from being a shy former journalist into an entrepreneur. He did motivational presentations and sales training while I focused on sharing techniques to improve speaking and teamwork.
Speaking aside, Ed was known for his exuberant compliments and for his upbeat one-liners in response to nearly any question, in English or Spanish. Let me share a few to give you some smiles today:
- How are you?
Ed’s answers: If it got any better for me, they’d have to pass a law! If it got any better for me, I’d need to be a twin! Healthy, happy and terrific! Every day that I can look down and see grass is a great day!
2. What’s up?
Ed: The sun, the moon and the stars!
3. What’s new?
Ed: New York, New Jersey and New Haven.
4. Comment: I’ll be joining you for lunch.
Ed: Lucky me!
Many of you who knew Ed have written thoughtful notes and shared memories with me, and I remain grateful for your kindness. He would have wanted me to get back to my weekly blogs, to share some upcoming events where I’m speaking (so you can come or let others know), and news about the books and new programs underway…so here we go!
April 12 @8:30- 10 am – Transform Networking with Your WowPitch™ Self-Introduction, Rise and Shine Breakfast Series of Coconut Grove Chamber of Commerce, co-sponsored by National Association of Women Business Owners (NAWBO). Free for first 35 who register.
April 14@ 6 – 8 pm – How to Avoid the Five Biggest Mistakes That Business Leaders Make, Fort Lauderdale Chapter, National Association of Women Business Owners.
April 21. @ 6-8:30 PM – How to Open Your Message So They Don’t Look at Their Phones
International Coaches Federation, South Florida Charter Chapter http://www.speakoutinc.com/event/open-message-dont-look-phones/
The final manuscript for my new book, Public Speaking for the GENIUS, was submitted yesterday, a project nearly three years in the making! Will keep you posted about the expected publishing date for the printed and digital versions. And I’ll be offering a free webinar and a four-week E-course starting next month. Stay tuned for details!
Meanwhile, keep speaking out for what matters to you. Ed would be proud of you!
Public speaking can be a lot of things: Terrifying, nerve-wracking, or quite often– strangely inconsistent.
Sometimes you’re standing in front of a crowd and you feel like you’re on a wave. The energy is right, the tempo is there, and you’re completely nailing it. But other times, it’s like you’re watching yourself crash. Your voice slows, your tongue feels heavy, and your mind races in circles looking for your next sentence. You feel stuck.
While there are innumerable tips to improve your public speaking, one has been right under our nose all this entire time, just not in the way you would think.
TED Talks have been the go-to place for everything from entrepreneurial knowledge, to historical fun facts. But did you know it’s also a treasure trove for public speaking tips?
By examining a TED Talk, you encounter more than just fun facts and interesting characters. You also learn about the tempo, stage presence and speaking style of the world’s greatest leaders. A TED Talk has all of the great components for public speaking success. And with literally over a decade worth of material, there’s plenty of learning you can do.
But luckily for you, you don’t have to comb through hours upon hours to jot down notes before your next presentation— because I already did it for you.
Here are 15 secrets you can pick up from some of the most legendary TED talks.
1. Turn Nervous Energy Into Good Energy
Try watching a TED Talk with the sound off. You can almost hear the story simply by observing the speaker’s movements and hand gestures. The big TED stage is the perfect size for walking around and gaining solid movement that matches the speaker’s tempo.
Instead of fidgeting at a podium or focusing on your body — move naturally! Sure, you don’t want to pace back and forth, but by freeing your body to be natural, your mind relaxes and you’re able focus on something other than the nervous inner dialogue of “Am I being still enough? How do I look?”
Turn that nervous fidgeting into momentum by getting rid of the podium and exploring the stage.
2. Focus On Your Breath
While breathing and meditation are a frequent topic in TED Talks, they can also help with your speaking, too. When we become stressed or anxious, our breathing becomes shallower.
This automatically makes us feel anxious, and if anxious while speaking, we become short of breath. To counteract this, focus on deep breaths when you feel a burst of adrenaline.
3. Use Your Tone to Strengthen Your Message
Tone and inflection are a huge part of public speaking. Don’t deliver big news in a monotone voice, or deliver any serious news in a “too excited” type of way. Focus on keywords, and repeat important phrases to add emphasis.
Some speakers go through a script and tag what each piece of news means. This allows them to focus on how their tone can strengthen their message.
4. Beware of Repetitive Movements
The best talks are dynamic both in content as well as tone and tempo. However, you should beware of motions that are too repetitive. When we repeat motions, it’s an instinctual “lulling” mechanism. Just like rocking puts a baby asleep, if we rock or sway on stage, it causes an instinctual lullaby pattern in the audience’s brain.
Walking around the stage is great! But don’t pace! Similarly, stepping forward and backward is great, but don’t rock. Be sure to move with purpose. Maybe come closer to the audience when your presentation calls for it, or stepping back during overview portions. Be aware of how you move.
5. Give People Time to Learn Your Accent
Everyone has some form of accent. Even if you think you don’t, every voice is unique. If you have a distinctive accent, don’t worry! TED speakers come from around the world, and they’ve certainly shown us how accepting audiences can be to unique accents.
The recommendation here is to keep your opening sentences slow, and a tad over-enunciated, so that the audience has time to adapt to your speaking style and voice.
6. You Have 7 Seconds
Most audiences choose their level of interest within the first seven seconds of your presentation. Therefore, make an impression! Whether it’s opening with the “meaty” parts and then describing how you got there, or opening with a relevant story, the opener certainly does matter.
7. Scripts Kill Confidence
It’s great to have an outline, but a script — not so much. While this certainly depends on the speaker, many find that using a script can really kill the natural flow of a presentation. This is because your mind is more focused on rehearsed lines, than delivering information in an organic and practical way.
Seeing a speaker ad-lib, or go on a quick tangent, puts the listener at ease and really gives a fun, casual spin on a speech or presentation.
8. Get Hydrated 15 Minutes Before
One great aspect about Ted Talks is vocal sound. The sound quality of the speakers is always incredible. And while this can largely be attributed to a professional sound crew, one way to ensure good speaking tone is through proper hydration.
Drink water, but the key is to drink water 15 minutes before. Why? Because if you go into the talk with your mouth too wet, the microphone is going to pick up on the “clicks and clacks” made by the moisture.
9. Focus on Something Outside of Yourself
Before going on stage, it’s imperative to remain calm. One trick that many of the TED Talk speech coaches recommend is “focusing out”.
Instead of drifting off into your thoughts and thinking of the speech, “zoning out” means to pick something around you and just focus on it. Maybe it’s the color green, so you then look around the room to see how often you can find the color green.
This simple trick eases the mind, and helps you hone in your focus, without focusing on your presentation material.
10. Move, But With Purpose
We’ve already covered the no-no’s of swaying, as well as the power of turning nervous energy into physical energy.
However, don’t forget that your body is also part of your presentation. Explore the stage with your movements! A frantic intense part of your story? Walk across the stage as you speak. The resolution of the story? Lower your voice and approach the audience at the front of the stage.
Adding movement is just is important as tone, tempo and content.
11. Smiling Makes You More Trustworthy
Studies have shown that smiling makes you more relatable. The same can be said for TED Talks! Talks in which the speaker was smiling, not only made the speaker seem at ease, the talks had a very authentic and casual feel to them. This was true even when the content was technical or sensitive.
12. It’s Not “What” You Say But “How” You Say It
Inflection matters, as does speed and tone. Think of your presentation like a song — not a pop song on the radio, but a classical movement. There’s going to be parts that are meant to be spoken soft and slow, while there are other parts meant to be quick and exciting.
Pace yourself, and familiarize yourself with the various modes and nuances in your voice and delivery.
13. Don’t Forget, The Audience Likes You
At the root of everyone’s public speaking fear, is the fear of not being accepted. But we can’t forget that the audience wants to see you win. They want to hear your ideas, they want to see you have fun. Even if they don’t agree with what you’re saying, they’re still very much on your team.
14. Be Okay With The Unexpected
It’s going to happen! Your mic will cut out at the climax of your presentation, you may forget a word, or your slides may spiral out of order. But just laugh it off, or react appropriately. These things are bound to happen, so when they do, don’t let them ruffle your feathers too much. This is all about enjoying yourself and making connections.
15. Psych Yourself Up! Don’t Put Yourself Down!
A lot of times our inner dialogue can be our biggest enemy, maybe without even knowing it. We internally think all of the ways our speech can go wrong. However, you can bypass this by psyching yourself up.
Will it seem forced at first? Sure, but keep at it, and it’ll pay off. Simply tell yourself, this is going to be fun! Or, just 15 minutes to tell my story and we’re done, let’s do this!
These are just a few things we can learn from watching TED Talks, as well as reading about their team, their process and their most legendary presentations. There’s plenty more you can learn as well, by simply checking out some of your favorite TED Talk topics.
The recurring theme here though is simple, having fun. Whether it’s a presentation for work, a research study for school, or even a toast at a wedding — you’re there to tell a story and to take the stage. Enjoy yourself!
For a limited time, get your free copy of Anne B. Freedman’s new E-book, Get the ‘Yes’ Start-Up Kit for Convincing Presentations: How to Turn Your Ideas into Compelling, Engaging Points. Put yourself on the fast track with this simple, fill-in-the-blanks approach to turning your brilliance into memorable content. A $6.95 value. Click here to claim yours now!